Free and Powerful Keyword Research
Google Trends is free. It offers a wealth of keyword information at no cost. Using it to build a practical keyword library for your business was never easier. Just enter a search term in the search box to get started.
Searching on Google Trends can also include valuable search data from YouTube. The results are displayed in a graph. It shows trends of the searched term during the previous year. You can also narrow the time window by entering a date range.
A careful analysis of this data can provide valuable insights. It can tell you the search terms that are truly popular from those that were temporary fads. Building unique keywords with this data is a great way to boost your SEO rankings. It leads to organic growth over time.
Filter by Location for Better Context
A vital part of any SEO plan is to target specific audiences. Targeting audiences in one particular location where you do business has great benefits. By using location in your search on Google trends, get details on which products and services are popular in specific places.
Drilling down your search to a specific location has other benefits. It can give you a big boost in creating content. Local trends help you create unique content for your business. Doing so gives you an edge over the competition and drives more local traffic to your website. Ensure that content created from search terms is relevant to your audience. You can also get international trends from Google. This is useful if your business spans countries. It can give your content team an edge when they localize your content for a foreign country.
Benefit from Related Queries
The “related queries” section of Google Trends is often left unexplored. This section of the results page lists terms users search along with your query. For example, the search term confetti may have a related query of confetti balloons. These listings can prove to be helpful.
You can analyze them in two ways:
- Top: Lists the most popular searches for the term.
- Rising: Queries with a large increase in search since the last time window.
When you see the word “breakout” among the rising queries list, it means that the search for that term has gained by 5000%. You can take advantage of this sudden rise to craft campaigns to be more effective. Do bear in mind that some of these breakout rises may be short-lived fads. So, creating any permanent content around them may be ineffective.
Get Related Topics for Trending Keywords
Content is king for SEO. But many times, businesses fall behind either with poor content or content ideas that are repetitive. Creating unique and relevant content for your audience is the key to success.
Google Trends can be a valuable tool in discovering ideas for writing content. Check the ‘related topics’ section of the results page. This lists trending topics related to the search term entered. You can use these topics as a baseline to build content.
Ensure that you pick only those results in the topics that closely match your target keywords. It often happens that some of the suggested topics may not be relevant to your product or services. So be sure to analyze first if the words in the related topic suggestion are relevant and add value to your SEO efforts.
Identify Social Media Hashtags That Work
You can improve your social media presence with Google Trends. Sharing content with a trending hashtag can draw more visitors. At the same time, tagging every keyword can spell disaster.
Do your research. Check the trending keywords in your domain. Let us say you own a pet store and see dog collars trending. You can hashtag a content piece along with it on social media for better SEO. For example, #DogCollars Where to buy dog collars in Portland?
Google Trends can help you understand your audience better. Using popular hashtags often can help with brand awareness and a rise in followers. Users who see your posts with the relevant hashtags often tend to consider your brand credible.
Track and Plan Around Seasonal Patterns
Every business has times during the year when sales are higher than usual. This could be during specific seasons such as Christmas or New years eve. Other events like school reopening could be a great time too. Planning for SEO campaigns during these times has a positive impact on your sales.
Plan your paid campaigns when you see higher seasonal trends for your products. It is more likely to fetch better ROI. Tracking seasonal trends helps in two ways. It tells you at what times in the year your products are popular. It also can give insights into the country or region where it is most popular. Using this real-time data lets you forecast your sales margins and marketing costs effectively.
Take Advantage of Real-time Rising Keywords
Google Trends makes it easy to track rising and falling trends. You can pull up historical data or set a filter for a specific time window. Its most significant benefit is to look at trending searches in real-time. You can get a real feel for what people are looking for or any issues they are facing. These customer pain points can be translated into a helpful blog to address the query by using the right keywords when the trend is still hot. Use this tactic to improve your SEO score in a short time.
Effective use of real-time insights to create content or campaigns helps you draw organic traffic. You gain credibility when people seeking answers find a solution.
Monitor Brand Mentions Online
Use Google Trends to track brand searches across a broad spectrum. Search for your brand after a campaign to see if it is being talked about online. Doing this after curating new content or a launch can help you keep your ears peeled for what people are searching for or saying about your brand.
Use any mentions to fortify the brand image. For example, if people are searching to fix a technical issue in your product, create a YouTube video or a blog addressing it. Doing so will help you gain loyal customers.
You can also use this feature to see how your competitors are faring. Use any leverage you can find to gain over them by delivering better products and support.
Get Content Ideas from Long-Tail Keywords
Long-tail keywords are good to target when competition is more for smaller keywords. For example, a keyword like “app design” is widely used. Adding this as a keyword to your site will barely affect your search rankings. Now, if you add a few extra keywords like “app design small business,” you narrow the search volume to a large extent.
Google Trends can help you discover these long-tail keywords for your business. It not only shows popular searches but also tells you how these terms have grown or slowed down over time.
Search for a term and see the related searches section for the keyword. This displays a list of related search phrases that can be used as long-tail keywords. You can also filter the list to get a list of ‘rising’ related phrases for the keyword.
Optimize Videos Better
Any SEO strategy you use for content applies to videos too. Videos are equally powerful in getting you brand recognition and increasing your SEO scores. You can use Google Trends the same way for videos as you do for textual content. Google Trends allows you to filter results between the web, news, images, and YouTube.
Tracking keyword search trends across YouTube has immense SEO benefits. You can tap into the trends and create helpful video content. This can help your YouTube SEO as well as help in brand building online.
Searching for trends on YouTube is simple. You enter the search term the same way you for the web but instead select YouTube from the drop-down menu. Increase your ranking on YouTube fast and for free with Google Trends. d
Avoid Unpopular Trends
Google Trends shows you both the good and the bad trends online. Bad trends are those that are trending for unpopular reasons. Avoid tagging or creating content around these just to gain in SEO. For example, the keyword “kidnapping” may be trending as a news item in a specific region. Trying to use this keyword to boost SEO can have an adverse SEO impact.
Google looks at context when keywords are used. So, if it sees a keyword misused, prepare yourself for a penalty or worse. You can sometimes use an unpopular trend to your benefit if it is about technical or other issues with a product that can be solved by a blog post. Use your judgment when creating content or building keywords around unpopular trends.
Fine-tune Local SEO strategy
Google Trends is valuable if you run a local business or physical stores across locations. You can use a specific option to uncover local trends. There is an option called ‘Interest by sub region’ in Google Trends. You can see how the keyword is trending in a country, state, or a specific region. The information is displayed on a map with colour codes indicating density by region.
This feature is a gold mine to find keywords for your Local SEO strategy. Searching for your target keyword in your region first will give you a good idea of the interest present there. It’s probably a poor idea to spend a lot of money on a campaign if little or no interest exists in your region for the product or service.
How to use Google Trends to Create SEO-friendly Content?
Identify Trending Relevant Topics
Finding topics to engage your audience can be tricky. The ‘related topics’ section of Google Trends can be your savior. It lists topics on the web related to the keyword you put into the search field. Listings such as these can be a good indicator of possible content ideas for your site. saviour
Pick one of the related topic ideas and spin content around these while including the target keyword. It’s vital to remember that not all suggestions may be relevant or valid. Choose topics that lend context to your business and products.
An easy way to figure out this is by using Google Correlate. This free tool enables you to find meaningful associations between keywords and content ideas. Use this tool often to weed out topics that are out of context for your product and audience.
Plan Content Roadmap
Posting content to your site or social media regularly is crucial for good SEO. A common mistake is to share content without a plan or a cadence. Doing so will downplay your SEO effort, regardless of the content quality. It is essential to have a clear content roadmap and a calendar with milestones for content.
Google Trends comes in handy to plan your content calendar. Trends can hint at the type of posts or content likely to be a hit with people. It can also help you plan around seasonal events like Christmas or other holidays.
Putting out relevant content at the right time goes a long way in building your brand. Avoid publishing content without a plan. Always run the keyword on Google Trends to see its popularity before taking a content decision.
Understand Audience Better
The popularity of your content goes hand in hand with your audience research. You cannot expect to deliver great content if you don’t know what people want to read. Google Trends is the perfect tool to help you with it.
Google Trends shows you factual data and metrics. You can distill it for a specific period to get deep insights into user behavior. It can tell you if a sudden spike in a keyword is here to stay or a temporary fad. You can get an inside peek into who could be your potential audience and their desires and challenges.
Understanding your audience is a slow process but pays big dividends. Working on it will put you in a better position to create meaningful content that speaks to your customers.
Effective Keyword Planning
Your content is more likely to be found if it has the right keywords. The keywords you use must be relevant to your product and audience. Keyword research and planning directly impact any content you author for your site, and this, in turn, affects your rankings.
Google Trends is a popular tool for keyword planning. It can provide a host of ideas for creating authoritative content. Use Google Trends with other keyword research tools like BuzzSumo. Using Google Trends with other tools gives your content an extra edge compared to your competition.
When you search for a term, look at the related search terms and topics as well. Create a keyword map and use it effectively in your content to add value for your readers.
Capitalize on Local Trends
Google Trends is no doubt great for keyword research. It is an even more powerful tool to break down the results by a specific region. This feature is easy to use and effectively determines if a product or service is more prevalent in a particular city or country.
You can start creating great content to fulfil your Local SEO strategy by isolating results by region. Start by checking if the trends you see are long-term with minor dips across a period. This will tell you if it is worth investing the time to create content around the keyword. It will also tell you should plan content around a particular time in the year when the keyword gains momentum. Follow these best practices to ace your Local SEO content strategy.
Google Trends & SEO FAQs
What is the main difference between Google Trends and the Google Keyword Planner SEO tool?
Google Keyword Planner is a tool dedicated to SEO keyword planning. It has features that focus on helping you discover the best keywords for your site. Whereas Google Trends tells you what people are searching for online. This data, in turn, can be used in your keyword research. A combination of both is great for building an impactful keyword library.
Can I use Google Trends for videos too?
Yes, Google Trends is just as useful for video SEO. When you search for a trending term on Google Trends, you can filter the results from the web or YouTube. Results filtered from YouTube tell you the words or phrases people are using to look up information. You can include these as part of your video strategy for best results.
Is there a paid version with advanced features?
No, Google Trends is free to use with no strings attached. You can access all its features without any extra subscriptions. The tool is excellent for the beginner as well as the power user. You can use it for simple as well as advanced research into keywords and user behavior. Google regularly adds more features at no added cost.
Author BIO: Joseph Schneider is the Marketing Director at Haitna Digital. He loves to write quality content on Search engine optimisation, influencer marketing, social media marketing, and data analytics. His goal is to write content that educates and creates an impact among the users.